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eCommerce Localization and the Gift of Holiday Sales Growth
U.S. retailers now rely on the holiday shopping season for 20% of their annual sales. Or, put another way, one out of every five dollars they depend on to manage inventory, market products, and make...
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Report: Mobile Apps Rule In eCommerce Conversion Comparison
PC sales have steadily declined, smartphone engagement continues to climb, and emerging pockets of the digital population are coming online mobile-first. But at least desktops and laptops can take...
View Article5 Translation Keys For Businesses Built On Speed
Grow fast or die slow. This McKinsey mantra serves as a warning to any entrepreneur with dreams of building the next unicorn, but some have also interpreted it as an invitation to make rapid success a...
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How to Move Fast, Break Things, and Still Translate Smart
When agile companies first consider localizing digital content, an irresistible force often meets an immovable object. Their insistence on continuous delivery and flexible operation is confronted by...
View ArticleCase Study: How Canary Keeps Its Customers (and Developers) Happy
A long-term contract, a lawn sign, and a lack of customer support. For many years, these were the three inevitable accessories customers received with every home security system. Sensing an...
View ArticleThe Translation Cost Category Most Companies Forget
The case for content localization is always easier to make when translation costs are kept low. So for Sasha, VP of Marketing at a software company eager to translate 150,000 words worth of mobile app...
View ArticleLocalize Websites Faster With Minimum Viable Content
Somewhere in the world today, a well-meaning marketing team will postpone a promising website localization project because they don’t believe they have the required resources ready. They will applaud...
View Article6 Ways To Get MORE Value From The SAME Translation Budget
Nothing makes an executive smile quite like an employee who consistently delivers more from less. So for the thousands of localization managers currently being asked to support more global content with...
View ArticleVisual Context: A Translator Tool That Helps The Whole Team
Project managers, marketers, and developers tend to care about translator tools in the same way they care about graphic design software. As long as the talent applying the technology delivers an...
View Article10 Questions to Test Your Translation Process Transparency
The single most influential variable in any translation strategy is trust. If business stakeholders, project managers, and linguistic partners don’t believe in each other’s ideas, motives, and...
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17 Website Translation Traps to Avoid In 2017
While you diligently plot your path to global growth in the coming year, enemies near and far are already conspiring to drag you hopelessly off course. These ruthless foes would love nothing more than...
View ArticleHow Hootsuite Outsmarted Its Translation Frustrations
Five years after Hootsuite first showed the world a better way to manage social media, the pioneering platform had already attracted 8 million users. The Vancouver-based company suspected that it had...
View ArticleDoes Your Business Doubt Translation Delivery Dates?
Every missed translation delivery date carries clear and immediate business consequences. Product releases are delayed, rush fees are incurred, and sharp critiques are shared with whoever is deemed...
View ArticleSmartling Customers Share Their Best Moves From 2016
The path to major progress is paved with minor improvements, and you never know which subtle change will ultimately win the day. Here are a few of the small fixes that made big differences for our...
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How Much Content Can Your Translation Process Tolerate?
“Half of marketers have more digital content than they can effectively manage.” That was just one of the concerning conclusions drawn by a Spring 2015 survey from Accenture Interactive. Not to be...
View ArticleSolve Content Sprawl With Smarter Translation Technology
American veterans returned from World War II with big dreams for starting big families — and enterprising real estate developers were all too happy to oblige. Over the next few decades, the nation’s...
View ArticleAgile Development Puts Translation Speed to the Test
“Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” With those 16 words, the authors of the Agile Manifesto defined the first principle of what...
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